Earlier in the year, I tried fixing my favorite pair of jeans by patching them.
It worked for a couple months. but then this happened…
These jeans became beyond repair, but I couldn’t bear to just toss them out with the garbage when they were in no shape to be donated.
So I did what any rational person would do.
I hoarded them for several months until I figured out what I could do with them.
They have partnered with Blue Jeans Go Green to execute a pretty neat jean recycling program. Bring in ANY type of jean to one of their stores and they will help turn them into housing insulation.
So far, they have collected over 1 million pieces of denim and saved over 600 tons from going into the landfill.
Right now, Madewell is running The Denim Forever Tour, hosting pop-up recycling stations at locations all around the country. So check out if they will be anywhere near you between now and October.
Below is what my hole-y jeans will become! Insulation to warm people’s houses.
Just for dropping off your jeans, Madewell will provide a $20 coupon towards a new pair of their jeans.
Check out this cool video about the program.