Earlier in the year, I tried fixing my favorite pair of jeans by patching them.
It worked for a couple months. but then this happened…
These jeans became beyond repair, but I couldn’t bear to just toss them out with the garbage when they were in no shape to be donated.
So I did what any rational person would do.
I hoarded them for several months until I figured out what I could do with them.
So far, they have collected over 1 million pieces of denim and saved over 600 tons from going into the landfill.
Right now, Madewell is running The Denim Forever Tour, hosting pop-up recycling stations at locations all around the country. So check out if they will be anywhere near you between now and October.
Below is what my hole-y jeans will become! Insulation to warm people’s houses.
Just for dropping off your jeans, Madewell will provide a $20 coupon towards a new pair of their jeans.
Check out this cool video about the program.